Top Benefits And Drawbacks Of Digital Flyers Marketing!

Every individual and companies adopt one or the other marketing tactics to promote their products and services. Flyer marketing is one of those tactics. It is the most convenient and affordable method to make people aware of a new product or service, a company or an individual is offering. This marketing tool is efficiently used for promotion and therefore, the information therein is intended to bring some impact on consumer behaviour.

The digital business flyers are printed in many colours and can also be printed in simple black and white combination, depending on the choices and objectives of the company or the individual. Since we all know a coin has two sides, similarly, this marketing tactic also has its own bunch of some advantages and disadvantages. Let us have a look at both of them:

Benefits

• They are simple and easily read: Since the flyers are printed to pass out the information among the target audience, they are purposively made simple with large fonts and with few words over it. In order to make it attractive and interesting for the consumer, the marketing personnel along with the designer mention, in brief, the important details of the product or service being promoted.
  
• They’re cheap: The promotion of a product and service through flyers is quite affordable as they do not require much money to be printed. Even the digital/offset printing is not much expensive when producing many copies.
  
• Instant feedback: While distributing the flyers, there is a direct interaction between the marketer and the consumer, this makes it easy for a company to know how the consumers are reacting towards their products or services. As a result of which, a company can improve their services in order to meet the needs of their target audience.

Drawbacks

• The digital business flyers lack a long-term impact on customers. The flyers are discarded once they’re read even if the consumer is convinced and he buys the product. The flyers are of no use after that. They are not like television commercials where a product is regularly advertised making consumers get used to the product.
  
• Because of their simple nature, the flyers are dismissed quite easily. A lot of people even do not read the information contained in a flyer or they’ll read it for few seconds and will throw it away.